The full name "Ocular AI" refers to our company, but when discussing specific products, we drop "AI" and use just "Ocular" followed by the product name (e.g., "Ocular Foundry" and "Ocular Bolt"). Always capitalize these product names as proper nouns.

Please note that we are not "Oculus" or "Oculas," and we should never be referred to by those names. Our brand is distinct as "Ocular AI" or simply "Ocular" for our products.

The Ocular AI wordmark should be included in all references to the brand whenever space allows. A simple, single-color version is preferred to align with our clean and straightforward design aesthetic. Avoid using multiple colors or complex effects, as they detract from the simplicity of our branding.

For example, the wordmark should be used in website headers, email signatures, and marketing materials, always in a single, monochrome color that matches the brand guidelines below.

In tight layouts or logo-only grids, the Ocular AI logomark can be used as a more compact representation of the brand. It's best used in simple, single-color form to align with our clean design style. For example, you can use the logomark in app icons, favicons, or social media profile images where space is limited.

However, avoid using the logomark in contexts where the full brand name is important for recognition, such as on marketing materials, website headers, or product packaging. In those cases, the Ocular AI wordmark should be used to ensure stronger brand visibility and recognition.

When referring to Ocular AI as a company, such as on social media or in contexts where a compact, "chip"-style design is needed, it is acceptable to use the stylized Ocular AI icon with an appropriate corner radius. This version works well in places like profile pictures or app icons where space is limited. However, avoid using the icon in larger-scale branding or marketing materials, where the full wordmark should be prioritized for clarity and stronger brand recognition.

Ocular AI uses a warm, earthy palette across light and dark modes. Our light theme uses a clean white background with deep warm foreground tones, while the dark theme features a rich brown-black. A consistent purple accent ties both modes together.